Maxwell Finn

Did you know that marketers are responsible for orange juice? Here is the story.

In the very early days of Coca-Cola, they intentionally gave away 8 million bottles of Coke to convince customers to try the product. Here's how it worked and why it's one of the most famous and successful marketing campaigns in history.

What are your thoughts on Montana's attempt to ban TikTok?

To tap into Gen Z audiences this Q4, utilize TikTok and Instagram shops.

Advice to brand new marketers: The very first things you should study are neuroscience and behavioral economics. Understanding how the human brain works and human behavior is a necessary foundation for everything else.

The #1 rule of running a performance marketing agency? Don’t trust anything brands tell you… specifically numbers! This is why we have every brand pay for a test project first - so our Unicorn Traffic team can get their hands dirty in the ad account and see some accurate data… Then from there we can decide if we want to move 100% to performance.

Ultimate productivity hack: Block out a couple of days each week where you do 0 calls or meetings. Turn off Slack and put your phone on do not disturb - You’ll get into a real flow state and actually be able to get things done. And chances are - you’ll come to realize that a lot of the meetings on your calendar… don’t need to be there.

So many entrepreneurs want to create the next revolutionary product and be the next Elon. But there are so many opportunities in “boring” and/or seemingly commoditized markets. Just look at brands like… Black Rifle Coffee - Coffee Liquid Death - Water Melin - Hats Stance - Socks/Underwear Cuts - T-shirts Ghost - Supplements It’s a lot easier to make a better wheel than to try and reinvent it.

Important fact for new entrepreneurs to know: Every entrepreneur you follow online has failed way more times than they’ve succeeded. Even if they only create content about wins and successes.

If your ads are trying to speak to everyone they will speak to no one.

The actor-observer bias is a psychological phenomenon where we tend to attribute our actions to external factors, while attributing others' actions to their character. This is how people use it in their marketing.

Here's how you can use a video view campaign to actually make money from your ads.

The Ambiguity Effect is a cognitive bias where decision making is influenced by a lack of information. We tend to favor options with known probabilities over unknown ones. Leveraging the Ambiguity Effect can assist in boosting sales for your business. If you wish to explore other cognitive biases, comment "Brain Hacks" to receive a list of them.

There isn't a universal time to post your ads for the best results. However, it's best to focus on when your customers would be most susceptible to the ad.

The ad rates for the MSG sphere were just leaked on X. They will be asking for $450,000 a day to run an ad on the sphere, with a reach of 4.7 million people. Do you think this is a good investment, or is this a crazy ripoff?

Everyone wants to feel as though they are a part of an important community with value. It is crucial to have a network with connections and resources, especially when difficult times arise.

It's really hard to persuade people to change something they do daily. It is wise to market towards major life events, as this is when people are most likely to transition to new products. This, along with licensing and connections, is a great way for new businesses to build their brands.

It's unfortunate that logical advice is often overlooked on social media in comparison to extreme polarizing views. What are your views on this?

It's better to keep a pulse on AI and know how to use it than not to. There are going to be massive transformations in our economy as AI enters jobs, and people will be able to use it to elevate their positions. What do you think?

As advertisers, the rapid advancements in AI and deep fake technologies is going to open up a lot of interesting opportunities for deeper personalization. More personalization = more $$. But something we don’t think as often about is what else this tech may be used for… And while (slightly) terrifying, the clear answer is politics. Here’s how I predict that politicians are going to be leveraging AI in the near future:

It's great that anyone and everyone can have a chance to create content and establish a name for themselves. The problem is that there isn't an approval process that filters information to ensure its legitimacy or falsehood. It's important to perform your due diligence and verify that the content you are consuming is truthful.

If you’ve ever crossed the street when there are no cars in a 10 mile radius, you’ve probably asked yourself: “Why on Earth is this a crime?” And it’s a great question with a pretty interesting answer. It all comes down to some really aggressive marketing, a healthy amount of backdoor lobbying, and an emerging industry with a lot to lose. Here’s the crazy (and 100% true) story of how the US auto industry invented the crime of jaywalking.

We all know exactly how important BFCM weekend is for most businesses… It’s pretty much Christmas Morning for marketers and business owners, and I hate to sound too negative - but I think that this BFCM is not going to be good for a lot of businesses this year. And there are a couple of reasons for that. But most of them just boil down to American’s not having enough disposable income… Here are the 4 reasons why I think this BFCM is going to fall short of a lot of business owner’s expectations.