Revolution in the Ordinary: Unseen Opportunities

So many entrepreneurs want to create the next revolutionary product and be the next Elon.

But there are so many opportunities in “boring” and/or seemingly commoditized markets.

Just look at brands like…

Black Rifle Coffee - Coffee
Liquid Death - Water
Melin - Hats
Stance - Socks/Underwear
Cuts - T-shirts
Ghost - Supplements

It’s a lot easier to make a better wheel than to try and reinvent it.