Marketing Management

Marketing Management

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    Chapter 8-Market Segments & Targets
    4:55

    Chapter 8-Market Segments & Targets

     9  views 1 comment
    Chapter 7-Business Markets
    4:40

    Chapter 7-Business Markets

     7  views
    Chapter 9-Brand Equity
    5:51

    Chapter 9-Brand Equity

     3  views
    Chapter 5-Customer Value, Satisfaction & Loyalty
    4:20

    Chapter 5-Customer Value, Satisfaction & Loyalty

     9  views
    Chapter 6-Consumer Markets
    0:50

    Chapter 6-Consumer Markets

     11  views
    Chapter 4-Conducting Marketing Research and Forecasting Demand
    1:05

    Chapter 4-Conducting Marketing Research and Forecasting Demand

     2  views
    Chapter 1-Marketing for the 21st Century
    1:05

    Chapter 1-Marketing for the 21st Century

     15  views
    Chapter 2-Marketing Strategies and Plans
    4:40

    Chapter 2-Marketing Strategies and Plans

     13  views
    Chapter 3 -Information & Scanning the Environment
    3:50

    Chapter 3 -Information & Scanning the Environment

     14  views