Marketing Management

Marketing Management

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    Chapter 8-Market Segments & Targets
    4:55
    Chapter 7-Business Markets
    4:40
    Chapter 9-Brand Equity
    5:51
    Chapter 5-Customer Value, Satisfaction & Loyalty
    4:20
    Chapter 6-Consumer Markets
    0:50
    Chapter 4-Conducting Marketing Research and Forecasting Demand
    1:05
    Chapter 1-Marketing for the 21st Century
    1:05
    Chapter 2-Marketing Strategies and Plans
    4:40
    Chapter 3 -Information & Scanning the Environment
    3:50