Dealer Talk Podcast

“Competition makes everybody better. It forces everyone to step up their game and ultimately the consumer benefits.” -Herb Anderson. Join us for a conversation with NIADA’s President of the Board Scott Allen as we discuss the current and projected state of the Buy-Here-Pay-Here automotive space. Scott is sought after for his expertise and insight into the Independent Automobile industry as well as his small business acumen. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g ⏰ Highlights: 00:00 Introduction 6:50 Automotive News 10:00 Jury Duty 27:30 Scott Allen 35:00 NIADA Certified 44:00 Community Involvement 52:30 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 Thank you for tuning in, and as usual, we will TALK later!

The State of Automotive with NIADA “Automotive customers are being pushed down the credit funnel. If they could qualify on the retail side with a 650-680, now that paper is being turned away, so they have to go with the Independent or the buy-here-pay-here sector.” -Herb Anderson Collectively, the NIADA moderators — Ben Goodman, Bill Elizondo, and Ed Curry — bring more than 100 years of experience to the table, working on almost every level of the car business. Join us for an engaging conversation about the great year buy-here-pay-here is anticipating. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g ⏰ Highlights: 00:00 Introduction 13:30 Shifting Your Marketing Strategy 29:30 Delinquency on the Rise 34:30 Comfort Levels 1:13:30 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome to our first EVER bi-lingual DealerTalk episode. English starts at 7:00 minutes. If you want to follow along join us on YouTube. Boris Lopez is an internationally experienced automotive professional with over 20 years of experience. His impressive resume illustrates his skills in negotiation, business planning, management, and marketing strategies. Boris is a graduate of the NADA Academy and the Harvard University Continuing Education Program. He was featured in the 2020 Automotive News 40 under 40. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞Connect: Instagram: @borislopezd Facebook: https://www.facebook.com/profile.php?id=707827133 LinkedIn: https://www.linkedin.com/in/boris-lopez-ab4a2a60 ⏰Highlights: 00:00 Introduction 07:00 English Starts Here 27:50 Dealers Patting Themselves on the Back 34:30 Acquiring Inventory 46:30 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“Having this network and support is amazing and what is the biggest win for NIADA.” -Mikael K Charity discusses automotive marketing with Dream Team Media Company's founder and Operations Director, Kendra Brown, and National Independent Automobile Dealers Association - NIADA Marketing Directors, Troy Scheer, and Mikael Kourinian. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: https://www.linkedin.com/company/dream-team-media-company https://www.facebook.com/dream.team.media.co https://www.instagram.com/dream.team.media.co/ ⏰ Highlights: 00:00 Introduction 05:00 Secret Shop 15:00 Meet the Guests 26:00 Marketing Directors 35:00 What NIADA Brings 45:00 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 Thank you for tuning in, and as usual, we will TALK later!

You can go back over all the different economic down turns and challenges that we've had, yet the auto industry always finds a way to survive come out smelling like roses right because of the innovators the entrepreneurs. -Jeremy Beck Beck is an automotive executive with 25 years of industry experience. His resume includes roles with rural, small town dealerships with BHPH operations to working with some of the largest automotive dealer groups in the country. Beck also spent 10 years working for F&I providers in streamlining their dealer support, training and development, process and procedures and go-to-market strategy. Most recently, he was the Vice President of Sales and Field Operations for one of the largest F&I product providers servicing the independent dealer community. Since joining NIADA, he’s worked to develop and implement strategy for Dealer Education, 20 Groups, Research and Industry Insights and Events. Independent dealers are the backbone of our industry, says Beck. They drive volume, growth, innovation, and adapt to ever-changing landscapes better than any other part of our industry. I’m excited to join the executive team at NIADA and help provide our members an association that is dedicated to their future. NIADA’s mission of Meet, Learn, Profit, and Grow are aspects of which I have dedicated my entire career. News: Kate Winslet CAN hold her breath for 7 minutes: https://www.snopes.com/fact-check/kate-winslet-breath-underwater/ Vehicle Gross: https://www.dalepollak.com/2023/01/an-ongoing-gross-deception-thats-growing-moving-cars-between-stores/ Used Car Price Index: https://www.autoremarketing.com/wholesale/historic-drop-manheim-used-car-price-index-ends-3-years-volatility https://www.autofinancenews.net/allposts/risk-management/manheim-price-index-posts-largest-yoy-decline-in-history/ Australian quarantine: https://www.drive.com.au/news/three-of-australias-top-five-car-brands-hit-by-new-quarantine-delays/ Toyota Emissions Goals: https://lasvegassun.com/news/2023/jan/12/toyota-pushes-zero-emission-goals-by-converting-ol/

The NIADA understands that in the [automotive] industry, we need to be prepared for the unexpected and make sure that we can pivot before it's too late and adapt to a changing market. -Melanie Wilson As Interim CEO for NIADA, Melanie is responsible for the overall Association, implementing the strategic plan, and supervising all staff, operations, administration, accounting, and finance. Boards and Committee responsibilities: NIADA Board of Directors, NIADA Foundation Board, NIADA Services Board, Foundation Board, Finance Committee, and Past Presidents. Reach NIADA: LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g Welcome to Season 8! ⏰Highlights: 00:00 Welcome to Season 8! 03:20 NIADA 06:12 Melanie Wilson 16:54 Engaging With the Consumer 23:58 The Powerhouse Team 34:41 Next 5 Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* --- Send in a voice message: https://anchor.fm/dealer-talk/message Support this podcast: https://anchor.fm/dealer-talk/support

Season 7 Finale: George Nenni and GA4 It’s been a full podcast season with Charity as Co-Host, and Herb has bombs to drop on our Season Finale. Don’t miss a minute. Learn what is up for Season 8 and welcome our guest, George Nenni. George is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of A Car Dealer’s Guide to Google Analytics 4, A Car Dealers’ Guide to Digital Marketing, and A Car Dealer's Guide to Google Business Profile, all available on Amazon. Thank you all for an incredible season of learning and growth. We are excited for what is to come! News: 📌🗞️Monthly Payments on the Rise shorturl.at/eprWX 📌🗞️Autonomous Vehicle Legality Per State shorturl.at/iR179 📌🗞️Shoot Out in Mexico shorturl.at/fgiH0 Links: ✍🏼 Dealer Play Book: Brian Pasch shorturl.at/atEY8 ✍🏼 Hidden Brain Episode: The Influence You Have shorturl.at/fxyJW 🛒 Fill-a-Cart dealertalk.io/fill-a-cart/ Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: George Nenni Book: Car Dealers Guide to Google Analytics: shorturl.at/nR136 LinkedIn: https://www.linkedin.com/in/georgenenni/ Facebook: https://www.facebook.com/georgenenni Twitter: @georgenenni ⏰ Highlights: 00:00 Introduction 01:21 LOTR? on Dealer Talk? 20:00 Herb’s Big Announcement 25:25 Automotive News 48:00 George Nenni 58:00 Preserving Analytical YOY Data 34:55 The Value of Social Media 38:20 The Small Things You Can Do 01:22:00 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* Thank you for tuning in, and as usual, we will TALK later!

If you didn’t figure it out with your ex, we will let you in on a little life secret—it’s all about the way you say it. Herb is out of the office again this week and Charity gets to talk about words for an entire episode. She’s in her happy place and nerding-out with Tim Warren of Helium SEO on how finding the right words can change the game for your dealership. Also, do you know what a ‘homer’ is? You will now! Don’t assume your website isn’t worth it. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: Tim Warren Website: https://helium-seo.com/ Twitter: https://twitter.com/HeliumSeo Facebook: https://www.facebook.com/heliumseo/ LinkedIn: https://www.linkedin.com/in/timwarrenhelium/ ⏰ Highlights: 00:00 Introduction 01:40 Secret Shopping 10:00 Tim Warren 16:30 Helium SEO 19:10 Keys Words on Google 27:55 What’s a Homer 34:55 The Value of Social Media 38:20 The Small Things You Can Do 45:50 YouTube Ranking 51:15 SEO Comes Down to Two Things 52:25 What Herb Doesn’t Know… 55:25 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* Thank you for tuning in, and as usual, we will TALK later!

ATI Auto Business is your automotive educational resource to stay current on vehicle logistics news and updates in automotive transport technologies in the North American used car market. Jay Wertzberger is one of the funniest guests we have had the privilege of talking with. We could not stop laughing. From early experience in Hollywood filmmaking and live webcasting, mixed with a passion for marketing on social media and a decade in auto transport, Jay develops engaging content automotive business professionals. He graduated with a degree in Marketing from Virginia Tech, with a double minor in Communications and English. With recurring feature content including "Tuesday Nights Live", "Live Carrier Advice", "Dispatching LIVE!", and "Cars On The Move" (as well as live on-location events and automotive trade show coverage), Jay produces and hosts for the channel. Fill-a-Cart: 🛒 https://dealertalk.io/fill-a-cart/ Automotive News Links: 📌🗞️Customer Are OK to Pay Over https://tinyurl.com/52xrdb25 📌🗞️ P2P EV Charging https://tinyurl.com/2p84jefs 📌🗞️ Weekly Market Data: https://tinyurl.com/bde38m62 ✍🏼 Blog Post of the Week: https://tinyurl.com/29yh4yew Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: Jay Wertzberger Website: https://tinyurl.com/3brre4pt Podcast: https://tinyurl.com/4dm3rbax Facebook: https://tinyurl.com/4yt37s7w Twitter: https://tinyurl.com/2j2zrr8z Instagram: https://tinyurl.com/2s46s554 LinkedIn: https://tinyurl.com/y4mez934 YouTube: https://tinyurl.com/26yf5557 LinkedIn: https://tinyurl.com/5f5um2uf ⏰ Highlights: 00:00 Introduction 02:14 Automotive News 13:30 Lot Linx Weekly Market Data 17:00 Blog Post of the Week 25:05 Welcome, Jay Wertzberger 40:30 The Hybrid Future of Transport 49:30 Get Rich Clickbate YouTuber’s 1:13:00 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 *************************************