2 Costly Mistakes Local Service Businesses Make and How to Avoid Them

Number one, expensive for inexperienced users. For inexperienced users, Google Ads can be a minefield with an unclear strategy. Poorly targeted keywords or improper bid management, it is easy to burn through your budget without seeing tangible results.

Number two, continuous optimisation is required. If you think setting up and running Google Ads is like a one-and-done deal, you are severely mistaken. Launching a Google Ads Campaign is a living, breathing beast that demands constant attention.

Without continuous optimisation, your Ads will fall behind competitors who are constantly fine tuning their strategies. And yes, the bidding wars are real. Without staying late, competitors will outbid you, pushing your ads down and reducing visibility.

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