One Base Media

If you are a beginner, it is very easy to get overwhelmed when using the Google Keyword Planner, but in reality, it is very easy to use. First, click on the start with Keywords and put in your service. Google pulls up all these different keywords related to your service. Your Google Keyword Planner dashboard has the average monthly search for each keyword. This shows how many times a particular keyword is being searched in a month. You can also see the competition and top-of-the-page bid low range. Now change the location from the UK to whichever city you based in. Now you can see all the keywords in the volume of search in the London area and their bid ranges, and you can start selecting keywords with high buyer intent. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #localbusiness #keywordplanner #seotip

We use Google Trends to get how popular specific search services are over time. It shows you whether a keyword is gaining or losing interest and provides insights into regional interest and related topics and it is very easy to use. Just type in your service or product, and it will show you a graph of how many times a keyword has been searched over the past 12 months. Below that, Google Trends provides a breakdown by sub-region showing where a keyword is most searched. This gives you insight into which regions might be more profitable for advertising your services and running Google Ads. You can also use this tool to write blogs on specific topics. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #localmarketing #googleads #marketresearch

Here are two changes you need to make to rank your website on the first page of Google. Firstly, always have your main keyword in your URL. When we Google "Loft Conversion Essex" the top-ranking website has the main keyword "loft conversion Essex" in the URL. Your main keyword will always be your Core Service + your Location. So if you are a roofer in London, your main keyword will be "Roofer London" so make sure your main keyword is in your URL. The second change is to Alt tag all the images on your service page with your main keyword. If you check the source code of this image on our client's website, you will see the keyword. So now you want to do the same on your website as well. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #localbusiness #rankhigher #seotips

By using this hack, you can boost your website SEO and get it ranking on Google First Page. The hack is to interlink all your location specific pages. For instance, if your main location is Essex, it should be on your location page, then you should build different service pages for all the towns and cities in your County and interlink them with each other throughout the website. Interlinking improves the structure of your website and it makes it easy for Google Algorithm to crawl through all the data. So whenever someone searches for your service in any of the location that are interlinked in your website, your website will always show up on the first page. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #localseo #localbusiness #googleranking

Here is a strategy we have used to rank our client's service page on the first page of Google and you can use it also. The first reason why our client's website ranks on the first page is that we included their main keywords in the title. If you check the source code of their website, you can see we included the keyword and its variation in the title. The second reason is that we included their keyword at the beginning of the description. The description starts with their main keyword ad and also includes variations. This helps put in users and tells Google what the page is about. By doing these two things, we have ranked our client's website on the first page. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #servicepage #localbusiness #googleranking

Using this tool, you can get high-intent keywords for your Google Ad Campaign. Head over to Wordstream put your website link into the search bar and then click on "Find my keywords". After that, select your industry and country and you get what you are looking for. The tool provides you with a comprehensive list of keywords that you can target for your Ad campaign. It shows the search volume, top of the page bid low range, top of the page bid high range and keyword competition. Overall, this tool gives you excellent suggestions of higher buyer intent keywords that you can use in your Google Ads Campaign. AGENCY OWNERS - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== LOCAL SERVICE BUSINESSES - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #googleads #localbusiness

To put it plainly, your Google Ads are not getting any clicks because your headline is rubbish, but don't worry; I'll show you how to fix them. Let's say you are running an ad for a roofing company in London. If your Ad headlines are generic like "Roofing Services in London area" or "Roof repair service London" they won't get any clicks because these headlines don't evoke any emotions. On the other hand, you should use emotional triggers as the fear of missing out on your headlines. Customers act faster when there is a sense of urgency because they fear missing out on the deal. This is how you should build your headline, create a form of urgency, and see your click-through rate shoot out of the roof. AGENCY OWNERS - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== LOCAL SERVICE BUSINESSES - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #localbusiness #googleadstip #ctr

So this is how you can use these 2 emotional triggers for your Google Ads Headlines and get more leads. First, you should build an Excel Sheet to organise all your headline ideas. Then craft headlines with emotional triggers such as trust and social proof. You can craft another headline with curiosity as an emotional trigger. These are headlines that will make your customers curious and make them click on the Ad to find out more. And this is how we craft Google Ad headlines for clients and get them hundreds of leads. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #googleadstip #headlines #localbusiness

This Keyword Research tool from Ryan Robinson shows you the keyword difficulty and average monthly search volume. It also generates blog ideas for you. It is a very useful tool for researching blogs for your website. It is very simple to use as well. All you have to do is put in your service and location then select your country and press submit. Now the tool will give you the monthly search volume and the keyword difficulty and it will generate results for the variation of the main keyword. It can also give you blog ideas for keywords and a breakdown of what people are searching for in relation to your keyword. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #keywordresearch #localbusiness #marketingtips

It is not just about targeting the right keywords if you want to rank your website on Google Search page and boost your conversion. It's about matching your content to the intent behind those keywords. If someone searches for "Best Landscaping Ideas for Small Gardens" they are looking for creative tips and inspiration, not a service page about hiring a landscaper. In this case, a blog post of ideas and pictures would perform better and meet the user's needs. Understanding the intent behind each keyword helps you create content that not only ranks well but also satisfies your visitors. Start aliging the content with the intent the keyword being searched for and you will see your conversion rates go through the roof. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #localbusiness #seotips #Googleranking

The secret to increasing the clicks on your ads is to trigger emotions in your customers or a desired outcome. Instead of buying coke, you might prefer Diet coke or instead of Mcdonald's, you might prefer a salad bowl. Similarly, your headlines and descriptions should show the desired outcome that the customer wants over buying your services. This gives the customers an emotion of fear, fear on missing on a great deal. Your headlines and Ad copy should evoke emotions. The ability to make someone click on your headline by triggering one of their emotions is the difference between a generic headline and a great one. Follow this tip and see your click through rate increase. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #localbusiness #CTR #googlead

Despite ranking on the first page of Google and also getting lots of traffic, you still need to create an outstanding offer for your local business. So how do you get started? The first step is to Google your service, open up the top-ranking website, and see their offering. To stand out, your offer needs to be just as unique if not better. It should make people instantly see the value in choosing your service over others. The key is to make your offer so enticing that it is no no-brainer for potential customers to pick you over the competition. So make sure your website showcases this unique offer front and center. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #localbusiness #digitalmarketing

So here is how to build content that will get thousands of website visits. First, you want to Google your core service, open up the top-ranking website, and then copy and paste its URL into Semrush. After that click on the organic traffic and go to "Pages". Now you can see the specific pages that are during the most amount of traffic. Here you can see lots of blog posts and pages focused on specific topics. These posts are not just informative but are also strategically designed to attract visitors. Each of these pages is built to solve specific problems. So this is what you need to do on your website as well. Just create value-packed blogs on the topics that solve problems for your customers.

This SEO Tip is super easy to set up and can rank your website on the first page. OTTO AI connects with your Google Business Profile and Google Search Console. This way it tracks all the optimisation and measures the time saved by automating these tasks. Once your website is linked, this tool will give suggestions on improvement and optimisations that you can carry out manually or if you want to save time, you can use the AI feature and it will automatically do the optimisation changes for you. All you need to do is set up Pixel for your website. Then deploy the "Auto AI Tool", which will scan your entire website, analyse various elements, and suggest improvements. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #localbusiness #rankingtips #seotools

This SEO AI Tool can help you fix all your website's Titles and Descriptions. All you need to get started is to link your website to this AI Tool called OTTO AI. Once done, this tool will give you new title suggestions for all your pages. If you want to change a title, click "AI Generate" to give you a new optimised Title. You can do the same for your About Us Page or any other section. Once you are satisfied with suggestions, you can deploy them directly to your site with just one click. You can keep track of all the AI suggestions that you have deployed. This way, all your titles are optimised and your website will rank higher on Google. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #seotips #localbusiness #digitalmarketing

The SEO A.I. Tool is called OTTO AI. This tool provides a ton of valuable recommendations and insight that will help you optimise your site and improve your rankings. Otto AI gives you suggestions for different types of content optimisations that you can apply to your website. One great thing about it is that you can deploy all the optimisation at the same time. To set up everything, add a piece of code to your website provided by the tool. Then you can start by clicking "Engage Auto SEO" and it starts identifying various issues on your site. Just by following the suggestion, you can get thousands of visitors to your website organically. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #SEO #localbusiness #rankhigher

In less than 60 seconds, I will be showing you a tool that will create your website backlink strategy and improve your ranking. Go to Search Atlas and put in the URLs of the top three competitors who are ranking well on Google for similar keywords. Then you put in your website URL. Now this toll will identify domains that link to your competitors, but not to your website. You'll see a list of these domains along with the domain authority, which gives you an idea of their overall credibility. You can also click on these links to see where they are coming from. These are valuable backlink opportunities that you can use for your website. This insight can guide your link-building strategy helping you secure valuable backlinks and improve your site's authority and ranking. This makes it easy for you to focus on building high-quality links. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #backlinkbuilding #backlinkstrategy #localbusiness

If you want thousands of visitors on your website, then you must use this strategy. The strategy is the keyword Gap Analysis. First, out your website's link in Search Atlas then select the country your business is in. Next, go to Google and Search for your core service and location. For instance 'Plumbers London' and then open the top 3 Ranking websites in the organic listings and paste their URLs into the Keyword Gap Analysis tool. Once that's done, this tool analyses the keywords they rank for compared to your primary website. This will show you keywords you might be missing out on or you could optimise better for. Just make sure to adjust the country setting to match your targeted Audience. You can also see your competitors' positions for a particular keyword. This tool gives you tons of ideas for keywords you could target. So start making content around these keywords and you can start ranking your website in no time. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #websiteconversion #localbusiness

This AI Tool will tell you which locations your Google Business ranks at the top and which keywords. All you have to do is go to Search Atlas and select your Google Business Profile. Then enter all the Keywords related to your services that you want your listing to be found for in the map pack. After that, set the Radius for your Heat Map, you want to see a 2 - 3 mile radius. Adding two or three layers is usually sufficient. Next, decide how often you want the heat map to refresh. Now search Atlas will show you your Ranking within a 3-mile radius of your location. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================= #short #businessprofile #localbusiness #businessranking

By using this strategy, you can set up bidding goals on your Google Ads and get leads without burning your pocket. 1. You want to select "clicks" but once the ad is up and running, you want to come back and change the bidding goal to "Conversion". Next, check the box that says "set at maximum cost per click bid limit" because if you don't set the maximum cost per click limit, Google will exhaust your ad budget very quickly. After that put in your bidding amount. Once the Ads start running, analyse this data and see if you are being outbid by competition and accordingly increase or decrease the bid limit. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #bidding #googleads #localbusiness

These 3 Essential things should be on your website if you want to rank on Google's First Page. The good thing is that these things are free to use. 1. You want to add Google Analytics and Google Search Console to your website. Google Analytics will help you monitor your website's traffic, and Search Console will crawl your website to find technical problems. A developer can fix these for you or you can do it yourself in Wordpress. After, make sure that your website passes Google Core web vitals. Once you have the Google Search Console set up, you can check if your website meets Google's technical standards. If it doesn't pass the test, again have a developer resolve any technical issues to ensure compliance. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #localbusiness #SERP #websiteranking

If you are new to Google Ads, here is how to set up your Google Ads Account before running Ads. First, when starting a new campaign, select the "create a campaign without a Goal's Guidance" objective because this objective will give us full control over the ads without Google's Guidance. Then, select "Search" for campaign type because you want your Ads to appear on Google whenever someone searches for your services. For Goals, click on "page views". Now name your campaign click on Agree and Continue. Now you can start running your Ads. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #googleads #localbusiness #digitalmarketing

Here are 3 Silly Mistakes Keeping Your Google Business Profile from showing on the Map Pack. 1. Some businesses forget to put their opening date, so put your opening date in your Google Business Profile. 2. Check if your website address is correct. For example, ours has the "https" website address, so when putting in your website address you use "https" in front of your website address and not just "https" the "s" makes all the difference. 3. You forget to add keywords in your description. If you click through a business on the Map listing, you can find the company description in the overview section. You want to fill in the description correctly. Don't spam keywords. Strategically place them in instead. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #businessprofile #mappack #localbusiness

The SEO tool you can use to internally link all your pages within your website is SurferSEO. All you need to do is Enter your website link and your service Keyword. Now SurferSEO will Audit a page displaying all the internal links on your website and provide suggestions for additional internal linking opportunities within your website. Now go through these suggestions and start internally linking your pages. This will help important pages get noticed by search engines and make the website easier for people to use. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #internallinking #seotips #localbusiness

Have you wondered why your website isn't ranking on Google First Page? Here is the reason; This is because you do not have any internal links on your website. An ideal website should have links that direct visitors to different pages, known as internal links. This internal linking structure helps improve navigation and increases the website's local ranking by enhancing its SEO. So start internally linking all your pages and you will see your website's ranking improve. *AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here 👉 https://onebasemedia.gumroad.com/l/onebasemedia ================== *LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here 👉 https://onebasemedia.co.uk/get-local-customers/ ================== #short #rankingtips #seotips #localbusiness