This Google Ads AI Feature Will Get You More Leads

In the ad rotation settings, select "optimise for the best performing Ads." This lets Google AI analyse which ads get the most conversions and automatically allocate more of the budget to those winners.

It's perfect for split testing multiple Ads in an Ad group as Google is really good at pushing your budget to the best performance. So if you are currently using the do not optimise option, switch to this setting and watch your leads increase without raising your budget.

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