This is why your Google Ads are not getting any Clicks

To put it plainly, your Google Ads are not getting any clicks because your headline is rubbish, but don't worry; I'll show you how to fix them.

Let's say you are running an ad for a roofing company in London. If your Ad headlines are generic like "Roofing Services in London area" or "Roof repair service London" they won't get any clicks because these headlines don't evoke any emotions. On the other hand, you should use emotional triggers as the fear of missing out on your headlines.

Customers act faster when there is a sense of urgency because they fear missing out on the deal. This is how you should build your headline, create a form of urgency, and see your click-through rate shoot out of the roof.

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#short #localbusiness #googleadstip #ctr