This Secret will get you More Clicks on your Ads

The secret to increasing the clicks on your ads is to trigger emotions in your customers or a desired outcome. Instead of buying coke, you might prefer Diet coke or instead of Mcdonald's, you might prefer a salad bowl.

Similarly, your headlines and descriptions should show the desired outcome that the customer wants over buying your services.

This gives the customers an emotion of fear, fear on missing on a great deal. Your headlines and Ad copy should evoke emotions. The ability to make someone click on your headline by triggering one of their emotions is the difference between a generic headline and a great one.

Follow this tip and see your click through rate increase.

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