Difference Between Search Ads and Display Ads - Explained in 60secs!

Most businesses get confused between Search Ads and Display Ads. Both of them are completely different and here is their key difference;

Search Ads are all about intent. When someone searches for a service and you have an offer that will help them, you show your Ads.

Display Ads are not about intent, it is about you as a business being practiced and putting your product or service in front of audiences that may be interested.

In Simple terms, with search Ads, they are looking for you, and with display ads, you're looking for them. So if you are a service-based business just starting out with Google Ads, you need to choose Search Ads later on, you can add display ads into your Google Ads Strategy.

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#short #searchads #displayads #localbusiness