"The WNBA Gender Pay Gap is a Myth!" | From the WNBA Commissioner herself, the problem is marketing

Whenever the WNBA and NBA is brought up together, the compensation disparity and the gender pay gap questions arise. The talent is there in both leagues, but it's fair to wonder if the NBA is invested in making the WNBA a profitable business, if the business strategy and marketing needs fixing or if there is anything marketable or worth branding in the league today.