Simple Hack To Get People To Trust You More

1 year ago

This super simple psychological hack will instantly make people trust you and your brand more…
It’s called the power of precision.
Have you ever been on a website or scrolled past an ad and seen copy along the lines of “Over 1,000 satisfied customers’ or ‘Trusted by over 100 Doctors’?
It comes across as really ambiguous… almost scammy.
Because it’s too broad - anybody could throw out those numbers.
But if you were to change that to “1,342 satisfied customers and counting” or “Trusted by 103 doctors in the Central Florida area” - that copy instantly becomes more believable and impactful.
Precise numbers lead to more trust, more authority, and ultimately more sales.

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