4 Moves To Scale Any Business | Myron Golden

4 Moves To Scale Any Business
by Myron Golden

Find out more at:
https://thelongercrowbar.com/myron-golden

0:00 Introduction

These four moves can scale a business from $10,000 a month to over $128,000 a month in four moves. How long those four moves take are gonna be determined by how fast you implement them. They're the very same four simple moves that I talk about in my BOSS MOVES book.

Let's say you're generating 100 leads per month. And then let's say your conversion rate is 10%. That's your conversion rate. And on that conversion rate, let's say your sale price is $1,000, right? That's your sale price.

01:47 Double Your Lead Generation

If you double the lead generation, instead of generating a hundred leads per month, now you're generating 200 leads per month. Now you're converting 10% of 200 leads, which is 20 sales. 20 sales times a thousand dollars. Now, your business is generating $20,000 a month, and you only did one move.

How do you double your lead generation? By getting better at creating opt-in pages. One of the best things you can do is you start moving cold traffic away from pain instead of moving them towards pleasure. That should double your opt-in rate by itself.

02:51 Double Your Conversions

The next thing is we're gonna double the conversions. We get 20% conversions by stop trying to get people to buy what you're selling and instead create an environment that makes them feel like buying. People don't buy things because you tried to get them to buy them. They buy things for their reasons. People do what they do ‘cause they feel like doing it. If you can figure out how to create an environment that makes people feel like buying, you can double your conversion rate.

When you double your conversion rate, you're generating 200 leads per month. You're converting those leads at 20%. 20% conversions times 200 leads per month. You’re making 40 sales. Now you're making $40,000 a month. You quadrupled your business and you've only made two moves.

4:17 Add A Premium Value Offer

The next thing you're gonna do is add a premium value offer. A lot of people call the premium value offer a high ticket offer. I like to call it a premium value offer because high ticket is what I get. Premium value is what the client gets.

You're already making 40 sales a month. You offer your premium value offer to the same 40 clients that you're generating a month now. Let's say you convert that premium value offer at 10%. That's four sales. Four sales times your $10,000 offer. That's another $40,000 a month. Now you're generating 40,000 a month here. $40,000 a month there. That's $80,000 a month. Congratulations. You're making almost a million dollars a year, and you've only done three of the moves.

06:08 Add Forced Continuity Offer

What's that last move? We're gonna add an FCO. FCO stands for forced continuity offer. Let's say, in addition to all this other cool stuff you're doing, you add a forced continuity offer to these 40 sales you're making every month.

Let's say it's a software that sells for a a hundred dollars a month, and now you're getting 40 people a month to pay for this a hundred dollars. Hundred dollars offer, except it's forced continuity 'cause you're giving to them for the first month or the first two months or the first three months for free. After that, they start paying for it. So you got 40 new people coming into your hundred dollar offer product per month.

Watch what happens. You're already making $80,000 a month from your core product offer at the regular price, plus your premium value offer at $10,000 a month. Now, you've got 40 sales a month. 40 sales times $100 which equals $4,000. That's pretty cool. Times 12 months. That's $48,000 a month. You add the $48,000 a month to the $80,000 a month. Four moves, $128,000. Congratulations. You're a millionaire. Those are the four moves. When you make those moves and make them masterfully, you'll double your lead generation from a hundred leads a month to 200 leads a month.

07:50 Summary

You double your conversions from 10% to 20% and then you add a premium value offer and you start converting 10% of your core product buyers to your premium value offer. And then you add force continuity. So, all 40 sales a month you're making are also take saying yes to your forced continuity offer. You do those four moves. At the end of a year, you're doing $128,000 per month in revenue.