Description

Alec Rasmussen is not just a coach; he is a transformative force in the world of athletic performance and mental mastery. As a former high-performance athlete who played field hockey at the highest levels, including representing Australia in the Under 21 Squad for four years, winning Gold at the 2014 Nanjing Youth Olympics, and playing professionally in Belgium’s top league, Alec knows firsthand the mental challenges that high performers face. Despite his impressive athletic achievements, Alec found himself grappling with the internal battles of anxiety, self-doubt, and a constant feeling of not being good enough.

These struggles led Alec on a profound personal journey to understand the mind and its impact on performance. After years of working with sport psychologists and finding little relief, Alec encountered a mindset coach who helped him trace his mental barriers back to their root causes. This breakthrough moment dissolved the weight on his shoulders, allowing him to experience true mental freedom on the field for the first time. It was this pivotal experience that ignited Alec’s passion for coaching; he knew he had to share the insights that had liberated him with other athletes who were facing similar struggles.

Leveraging his extensive experience as an athlete and his deep understanding of the mind, Alec founded SuccessLab, a coaching service dedicated to helping driven, aspiring individuals overcome their mental barriers and achieve peak performance. At SuccessLab, Alec’s coaching philosophy is rooted in a blend of Eastern philosophies such as Zen and Taoism, combined with modern psychological practices like Neuro-Linguistic Programming (NLP) and self-hypnosis. His unique approach focuses on identifying and eliminating the mental blocks that prevent his clients from performing with complete freedom—the freedom that allows them to achieve their absolute peak.

Alec’s methods are not just theoretical; they are practical, tested, and results-driven. His clients, ranging from professional athletes to high-performing executives & entrepreneurs, consistently report significant improvements in their mental state and performance after working with him. They track their progress using SuccessLab’s custom mobile app, which measures key internal metrics like focus, flow, joy, and confidence. Alec’s commitment to his clients is unparalleled—he promises that after working with him, they will not only perform better but will also experience a profound sense of inner peace and mental clarity.

Beyond his one-on-one coaching, Alec is also the author of several books, including "The CURE," where he shares the core principles that have transformed his life and the lives of his clients. His writing is a reflection of his coaching—clear, insightful, and designed to empower readers to take control of their mental game and unlock their full potential.

Alec is driven by a singular mission: to help driven individuals achieve not just external success, but true mental freedom and mastery. He believes that every athlete has the potential to perform at their highest level, and it is his purpose to guide them on that journey. Through his coaching, books, and educational content, Alec is making a lasting impact on the world of sports, helping athletes break free from their mental chains and achieve effortless mastery.

When Alec isn’t coaching or writing, you can find him continually seeking wisdom from the teachings of legends like Kobe Bryant, David Hawkins, Alan Watts, and Myron Golden. He is a lifelong learner, committed to his own growth as much as to the growth of his clients. Alec’s approach is not just about achieving goals; it’s about transforming lives, and his clients are a testament to the power of his methods.

Alec Rasmussen is more than just a coach; he is a catalyst for change, dedicated to helping athletes and high performers unlock the mental freedom that leads to true greatness. Whether through his coaching sessions, books, or speaking engagements, Alec’s message is clear: The mind is your greatest asset, and when mastered, it can lead you to heights you never thought possible.