#76 Design, Internet Revolution, Automotive, UX, AI, Innovation | Gianluca Brugnoli @ TomTom
Gianluca Brugnoli is a designer whose 25-year career has been dedicated to redefining the way we engage with digital products. He has an impressive track record, from co-founding Frog in Milan to leadership positions at McKinsey, Huawei and now at TomTom designing digital cockpits. Gianluca is a walking book when it comes to the value and impact of design at all fronts, joining in for a second episode 3 years after the first one.
Your feedback matters - 1min: https://go.ggutt.com/talks
Where to find Gianluca
LinkedIn: https://it.linkedin.com/in/gianlucabrugnoli
Personal website: http://www.brugnoli.net/
X: https://twitter.com/lowresolution
gguttalks season 1 with Gianluca
Spotify: https://open.spotify.com/episode/6s75pTBGUWwEOEjzh1cxFV?si=12bf8a6363c24f21
Apple Podcasts: https://podcasts.apple.com/gb/podcast/designing-the-not-so-sexy-stuff-ep30-s1-with/id1546998038?i=1000530602038
Maria + GGUTT
X: https://go.ggutt.com/x
Website: ggutt.com
Notion: 🧠The Complete Business Innovation Pack for $1: https://cloud.ggutt.com/your-business
GGUTT GPT [WIP] https://go.ggutt.com/gpt
LinkedIn: https://go.ggutt.com/linkedin
YouTube: http://go.ggutt.com/videos
Rumble: https://go.ggutt.com/rumble
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Timestamps
0:00 Introduction
00:48 Guest and podcast intro
2:31 Getting into design
4:04 Falling in love with the ‘new design’
5:25 The Internet Revolution making waves
6:17 The beginnings with Frog (now Capgemini)
7:49 Pre-iPhone period and the golden era of UX design
10:19 The end of the era of Design Thinking?
13:42 The evolution of design
18:00 Between stabilizing, playing the role of design and everyone being a designer
19:41 Layoffs, starting with X (Twitter), struggles of designers in organizations
20:58 Design maturity in different geographies (retouching on the article about IDEO)
23:50 The automotive sector starting its digitalization process
24:17 Examples from the financial sector: IBAN, power balance, self-services…
26:24 Those who learned, those who haven’t… just yet
28:04 Design faces different challenges to help companies
28:32 Thoughts about Generative AI, design and creativity
33:49 Invitation to use Gen AI regardless of the risks
34:50 Is Gen AI required when hiring?
35:03 Generative AI for drawing
35:47 Consulting v/s Product(s) and his role
39:26 Biggest challenges during different phases
46:23 His work and the double revolution in automotive
47:28 The digital revolution in automotive
49:14 The automotive industry’s own digital transformation
52:25 Prototyping automotive experiences
56:12 A car is a consumer experience
58:33 An industry, a mindset in transition
01:00:00 Risks and failures
01:01:56 Time to design and launch a car
01:02:24 In-car voice interactions and generative AI
01:06:36 AI, machine learning, consumer standards and expectations
01:11:21 Piracy as service problem, experience design
01:13:20 Dreaming, envisioning and designing
01:13:44 Reflection on smart cities and communities, way of life, beyond machines
01:21:55 Thoughts on Elon Musk’s clip about airbags and seatbelts on Joe Rogan’s podcast
01:21:12 Saved by a seatbelt and automotive data-driven future scenarios
01:28:16 TomTom working with startups, Italian car manufacturers
01:29:40 Innovation and mindset in China and Asia v/s Europe
01:36:17 Staying in the loop, wrap-up
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#75 Unveiling Keith Teare's Journey: Political Activism, Coding, and Tech Investments with AI
Keith Teare has decades of experience as an entrepreneur, with multiple success stories, starting in political activism, then tech. He is the Founder of SignalRank which is a data-only company using AI to transform the venture game, and writes a weekly newsletter ‘That Was the Week’ which is also a show.
Your feedback matters - 1min: https://go.ggutt.com/talks
Where to find Keith
LinkedIn: https://www.linkedin.com/in/kteare/
Instagram: https://www.instagram.com/kteare/
X: https://twitter.com/kteare
Youtube (That Was The Week): https://www.youtube.com/@kteare
Substack (That Was The Week): https://substack.com/@thatwastheweek
Maria + GGUTT
X: https://go.ggutt.com/x
Website: ggutt.com
Notion: 🧠The Complete Business Innovation Pack for $1: https://cloud.ggutt.com/your-business
GGUTT GPT [WIP] https://go.ggutt.com/gpt
LinkedIn: https://go.ggutt.com/linkedin
Youtube: https://go.ggutt.com/youtube
Timestamps
0:00 Introduction
2:29 Escaping irrelevance
6:08 Education system: borderline pass/fail
7:04 Fail…then pass
8:39 Becoming a rebel
9:15 Strength, escape, control
10:30 British Army in Northern Ireland
11:17 Founding and leading the Irish Freedom Movement
11:44 Thinking that politics can change the world
12:06 Learning to code (for political causes) and making an impact
13:19 The scope of his ambition and survival mode
14:12 Making more money than he’s ever seen
14:34 Not liking the 1994 version of himself
15:19 Asking to be fired, starting again and going public
17:33 Writing a book ‘Under siege’ between politics and databases
18:43 Equity, raising capital and missing out on 195 million £ and the move to USA
22:40 Where are things bubbling up
24:11 Mobile, cloud, hardware and now AI and human abilities
30:52 Critical thinking, custom GPTs, tools and software
33:20 Keith’s primary use of ChatGPT at SignalRank
35:58 Keith’s approach to code and de-risking investments
38:32 How the idea behind SignalRank came up
40:15 Lean Startup and short-term thinking
41:54 Asking the right questions to build SignalRank with unbeatable predictions
44:26 Y Combinator v/s SignalRank algorithms
46:32 Turning qualitative data into quantitative data (question at 43:50)
47:06 What we look at to score investors: how good are they?
49:37 From data points to collective scores
50:26 His heuristic is the brain
51:22 Venture Capital is gambling
53:04 SignalRank’s algorithms removing randomness, opportunities and goal
56:47 Venture Capital is changing, Chamath Pallihapitiya’s speech and David Hornick’s response
58:08 SignalRanks is a Digital VC - data only
59:39 Starting to invest solving this access problem
1:00:44 Outside North America and Europe
1:01:34 An era of huge wealth and huge conflict
1:04:24 Where is Keith moving to, political activism and change
1:06:22 A dance between innovation and freedom, producing wealth and distributing wealth
1:08:12 Utopia removes reasons for wars
1:09:59 Silvio Berlusconi v/s Keith Teare
1:10:40 Keith on his GGUTT and solving human puzzles
1:12:05 Liking to talk
#keithteare #gguttalks #innovation
30
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Secrets to Investing and Scaling Entrepreneurial Ecosystems. Insights from Bernard Moon - SparkLabs
Bernard Moon has been at the heart of the startup universe globally. He is the co-founder and partner at SparkLabs Group, a network of startup accelerators and venture capital funds known for energizing startup scenes.
He's not just playing the game; he's changing it, with investments in over 500 startups worldwide. He’s an advisor to renowned academic institutions and a seasoned writer for major technology journals.
We talk about his journey, the startup world and expansion into multiple geographies, Saudi Arabia being the latest, what investors look for, AI and product.
Your feedback matters - 1min: https://go.ggutt.com/talks
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Where to find Bernard:
LinkedIn: https://www.linkedin.com/in/bernardmoon
Instagram: https://www.instagram.com/bernardmoon/
X: https://twitter.com/bernardmoon
Website: https://bernardmoon.com/
SparkLabs Accelerator in South Korea: sparklabs.co.kr
SparkLabs Group: www.sparklabsgroup.com
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🧠Access the Complete Business Innovation Pack for $1:
https://cloud.ggutt.com/your-business
Where to find Maria:
-Linkedin: https://go.ggutt.com/maria-linkedin
-Twitter/X: https://go.ggutt.com/x
GGUTT is an innovation, education and design hub helping organizations build better products, ventures and cultures.
👁️ ggutt.com
Linkedin: https://go.ggutt.com/linkedin
🎧Apple: https://go.ggutt.com/gguttalks-apple
🎧Spotify: https://go.ggutt.com/gguttalks-spotify
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In this episode with Bernard, we discuss:
00:00 Intro
02:03 Being in the venture space for a decade
02:43 What is SparkLabs Group?
03:34 From public policy to entrepreneurship
05:03 The interconnection between your upbringing and entrepreneurial mindset
08:12 Koreans are creative
08:58 The humble beginnings of SparkLabs
11:59 Challenges of starting-up in South Korea
14:33 Risk-taking and practicalities in global entrepreneurship
16:02 Investing in 500 startups
16:31 Adapting and improving their model across geographies
19:50 Bernard on the expansion model
20:38 A funny story
23:09 The criteria for selecting founders
25:47 Bernard on his GGUTT feeling and assessing people
28:29 Startup application process
29:53 AI application process?
31:00 Networking and relationships
33:29 The right time to start, stop, pivot
36:47 Co-founder, technical co-founder
37:33 Generalist investors globally, industry-specific on the accelerator side
40:00 Bernard’s view on the investment landscape
41:59: It’s not the investor’s fault
42:40 The Future is Data
43:59 How AI is changing the way that we work
45:33 The impact of launching multiple startup hubs and sharing
48:05 Setting up the latest hub in Riyadh and interest from the UAE
51:46 The drive and competitiveness in Saudi Arabia
53:15 What keeps Bernard excited
54:19 Staying up to date
54:14 Are we in an AI bubble?
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