Description

The purpose of this brand is to critique, analyze and highlight creatives as well as their art in the hip-hop space and beyond. We do this by diving ears first into the archives of creatives hoping to discover inspirations, backstories, and musical processes.

We believe that as much as music is an art form utilized by creatives to express their feelings and thoughts to the world, there is still a method to their genius. We want to highlight that genius to the fans hoping they find a heightened appreciation for the creatives and their art.