Japanese fashion design: Making Kaos out of Order | Kaori Sumi | RONJIRU JAPAN | Episode 004

Kaori Sumi is a Japanese fashion product designer, and the founder of two popular fashion accessory brands: Kaos; and LaLa Senorita. Her creations have garnered the attention of the fashion industry since launching her Kaos label in 1997. Raised for a time outside Japan as well, Sumi-san’s eye for design stands out from many other Japanese designers, as she combines vintage kimono cloth with new materials including acrylics in the Kaos brand, and sources fine fabrics and textiles from countries around the world, which she then combines with finely crafted parts made here in Japan for the LaLa Senorita brand. Sumi-san is also very active in sports, including triathlon, and has participated in multiple ITU triathlon and Ironman events.

In this interview, Sumi-san discusses how and why she got started in fashion design, how she first started both the Kaos brand and the LaLa Senorita brand, and discusses the philosophy behind her fashion accessory design creativity. She also covers the challenges of her particular style of fashion items, especially in an age when it is difficult to travel or hold exhibitions (or sporting events) and fashion brands are having great difficulties adapting.

Kaos brings a touch of Japan to the world. LaLa Senorita brings a touch of the world to Japan. With both brands, Sumi-san continues to cherish the great attention to detail that is provided by traditional and modern Japanese craftsmen, and incorporates their work in her creations. Each piece she creates helps communicate to everyone Japan’s traditional attention to handmade goodness and quality, and helps keep those traditions alive.

This episode provides insights into Japanese fashion and accessory design, from an experienced Japanese fashion designer.

NOTE: all photos shown herein are used with permission. Copyright kaos co. ltd. or LaLa Senorita. All rights reserved.

[[ kaos]]
Online shop:
https://kaos2020.thebase.in
Instagram:
https://www.instagram.com/kaoshop_2020/
Facebook:
https://www.facebook.com/kaorisumi2017

[[ LaLa Senorita ]]
Online shop:
https://lalasenorita.fashionstore.jp
Instagram:
https://www.instagram.com/lalasenorita_official/
Facebook:
https://www.facebook.com/Lalasenorita

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