Equity Will Lead to the Demise of Women's College Basketball

It was announced Thursday that three members of Congress will spend the next 12-18 months...looking for solutions to the supposed gender equity problem in college basketball. USA Today released a report...highlighting the financial disparities in spending between men's and women's sports in the NCAA.

However...USA Today failed to mention one important point. We explain why the push for financial gender equity will lead to the demise of women's college basketball...and other NCAA women's sports. We provide financial data from Oregon and South Carolina...and discuss how women like Sedona Prince are participating in their own demise.