Company Taglines Made Simple

💡 A tagline is your brand promise. It tells the audience what value you offer.

A tagline is a line that introduces your brand -- it’s usually featured with your logo.

It helps your audience begin to associate your brand with a certain idea.

In the beginning, when you are building awareness this can center on what sets you apart from your competitors. Or it can offer insight into the beliefs and values of the company.

If done correctly this will give the audience a glimpse into how you serve your customers. It will help them to remember and associate your brand with your strategic difference and the value that your brand offers.

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