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What is storytelling and why should you use it? spoken language skills by a little sweet lady
Telling a story.
to tell a story in speech or writing
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weave VERB
to create a story or plan with many complicated details
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retell VERB
to tell a story again or in a different form
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spin VERB
MAINLY LITERARY to tell a story, especially one that is not true, in an interesting and exciting way
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plot VERB
LITERATURE to invent the series of related events that make up the main story in a book, film etc
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dine out on PHRASAL VERB
FORMAL if you dine out on an event or experience, people invite you to meals so that you can tell them about it
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storyteller NOUN
someone who tells stories
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narrative NOUN
the process, methods, or skills involved in telling a story
narration NOUN
the process of telling a story.
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What is storytelling?
The word storytelling pretty much speaks for itself. Storytelling is about telling stories. It is about using stories to engage your audience, or to make something more clear. Photos, pictures and film of course really help to tell a good story too. You can even create your very own digital story with the use of storytelling.🌺
Stories have always been a way to communicate. Before people learned how to write, they would tell each other stories. Stories are much easier to remember than simple facts. That’s why Wende from the story remembered the planets. Also, stories are enjoyable; they stimulate your imagination. That’s why parents tell their children stories. That’s why we like to see movies and read books. People love stories, people are addicted to stories.🌺
Do you want to learn all about storytelling and SEO copywriting? In our SEO copywriting training, which is part of our Yoast SEO Academy training subscription, we’ll teach you how to write copy that ranks!🌺
Some examples of (great) storytelling
In 2017 I visited a conference and I saw David JP Phillips on stage. He talked about the magical science of storytelling. I was blown away. His talk was such an inspiration for me. Two weeks later, I had to speak at a WordCamp and I was so very inspired by David’s talk, that I did some storytelling of my own.🌺
In addition to using it in presentations, you can use it in writing. Lots of travel blogs, personal blogs or mom blogs use storytelling throughout all of their posts. Geraldine DeRuiter has a really funny blog about travel and many other things. Every post is a little story on her blog. But even informational blogs could use this principle by adding an anecdote or an example. In my post about site structure and why it is important, I use the exact same story as in my presentation at the WordCamp.🌺
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