TAAT Launches in over 300 stores in Puerto Rico and Houston, Texas - RICH TV LIVE

TAAT Launches in over 300 stores in Puerto Rico and Houston, Texas - RICH TV LIVE - March 21, 2022 - #taat #taatglobalalternatives #richtvlive #news #business #finance #education #entertainment #tobacco #nicotine #cigarette #smoking #puertorico #houston #texas #money

TAAT™ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT™”) is pleased to announce that all three of its TAAT™ varieties (Original, Smooth, and Menthol) will be launching in more than 180 new stores in Houston, Texas (fourth-largest U.S. city) and at least 120 stores in Puerto Rico (which is advancing to an “official” launch, following a test placement in Cayey). During the second year in which TAAT™ is being sold at retail in the United States, the Company has taken measures to integrate marketing programs in parallel with its nationwide store placements to include billboards located near Nevada locations of a U.S. gas station chain (as announced in a March 2, 2022 press release) and an incentive strategy for chain retailers to convert TAAT™ sample recipients into first-time purchasers of a full pack (as announced in a February 11, 2022 press release). The Company has aggressively pursued store placements in new as well as existing U.S. markets to bolster overall availability of TAAT™, while driving sell-through and reorder rates through these parallel initiatives to reach current smokers.

Guaranteed Placement of 180 Stores in Houston, Texas

Earlier this week, a pallet shipment of TAAT™ arrived at the warehouse of a distributor who has guaranteed the placement of TAAT™ in at least 180 stores in the city of Houston (population 2.3 million). The state of Texas has a cigarette use incidence rate of 14.7%1, and current Texas-based retailers of TAAT™ represent a relatively small percentage of the Company’s total footprint in the United States. As such, the Company is eager to build a presence in one of the country’s largest urban centres to complement its comparatively high store counts in the metro areas of large cities such as Chicago, Illinois and Columbus, Ohio. This launch of TAAT™ in Houston is planned to coincide with the Company’s multistate billboard advertising campaign announced in its December 14, 2021 press release, which includes billboard placements in Houston, Detroit, Atlanta, and multiple other U.S. cities.

Official TAAT™ Launch in Puerto Rico

TAAT™ was initially placed with a Puerto Rican distributor in Cayey (population 43,000, approximately 34 miles from San Juan) in 2021 on a “test” basis. The Company anticipates TAAT™ could perform especially well in Puerto Rico based on its ability to retail at an exceptionally low price point as a non-tobacco product, given Puerto Rico’s high taxes on tobacco cigarettes (among the nation’s highest per-pack taxes of USD $5.102). At the ASD Market Week trade show in Las Vegas in March 2022, the Company was introduced to a distributor in Puerto Rico who ultimately placed a purchase order for two pallets of TAAT™ (one full pallet of TAAT™ Menthol and one half pallet split between TAAT™ Original and Smooth) as well as 180 pre-filled countertop displays (containing an additional 6,480 TAAT™ packs). This purchase order is expected to land in Puerto Rico by April 2022.

JOIN RICH TV LIVE TRADING CLUB HERE - http://www.richtv.io

Subscribe - https://www.youtube.com/c/RICHTVLIVE

RICH TV LIVE TOP 10 STOCKS Playlist - https://www.youtube.com/playlist?list=PLiBGEhbXkQPCfeYmBKHyXXu8dZc3YkkbW&disable_polymer=true

Disclaimer

RICH TV LIVE INC. company profiles and other investor relations materials, publications or presentations, including web content, are based on data obtained from sources we believe to be reliable but are not guaranteed as to accuracy and are not purported to be complete. As such, the information should not be construed as advice designed to meet the particular investment needs of any investor. Any opinions expressed in RICH TV LIVE reports company profiles or other investor relations materials and presentations are subject to change. RICH TV LIVE and its affiliates may buy and sell shares of securities or options of the issuers mentioned on this website at any time. RICH TV LIVE INC. sponsored $2000 CAD for digital video services.

Investing is inherently risky. RICH TV LIVE is not responsible for any gains or losses that result from the opinions expressed on this website, in its research reports, company profiles or in other investor relations materials or presentations that it publishes electronically or in print.

We strongly encourage all investors to conduct their own research before making any investment decision. For more information on stock market investing, visit the Securities and Exchange Commission ("SEC") at www.sec.gov/Canadian CSA https://www.securities-administrators.ca/.