Using JIRA Roadmaps for Startup Project Management

What's up amazing tech startups. I want to show you, an easy way to use JIRA to start creating your roadmap for your app or software launch.
And, a lot of people think JIRA can only be used for like really like hardcore development, but I actually like to build it out into a roadmap that really includes everything that's going to be involved with launching your app.
So I'll kind of give you a picture of what it looks like. So here I am in JIRA, I'm on the roadmap planning section.
So not the board, not the Kanban board, but make sure you're in the roadmap. And what we'll basically do is we're going to start building out a roadmap of what, launching our new app is going to look like it's going to help us get super organized.
It's going to help us, you know, start putting all the pieces together, making sure we've got the right team in place and, start building this thing out.
So as you can see, I'm just basically dropping in some, different steps that are going to be involved in launching my new app.
And, what's going to happen is as we start plugging these in, these are big, what JIRA calls epics. So these are kind of the big pieces of launching your app and, and then we'll actually start adding in tasks underneath.
So let me just plug a few more of these in these are just basic, you know, some, a lot of marketing stuff because we should really, as we're building and developing an app, we should be thinking in advance of how we're going to market it.
And, you know, also here's just some basic, you know, UI UX planning, we're going to create a storyboard. We're going to create just what I'm calling phase one branding.
So don't get too hung up on branding right out the gate. It's more important that you focus on developing a really strong app.
That's where your energy and attention should go because even if you have like the best branding ever, and your app sucks, who cares, right?
So here's some basic, um, here's some basic kind of overarching goals that we're going to need to complete in order to have a successful app launch.
And, what we can do once we basically had this done, um, let me just get two more in here. And then the final one obviously is going to be, well, there'll be more activity to do after this, but just for an initial app launch, the final one will obviously be getting it into the app store or the Google store, so great.
Okay. So we've got our big overarching activities that need to be for our app launch. So once we're in here, basically what I can do, is market research.
I can, you know, look for competitors. I'm not going to do a whole lot here, but I just want to give you an idea of what it looks like once you start getting the tasks plugged in.

We can compile the prices. We can compare features, we can, whatever we can test Different competitive apps. Great. Okay. So now you can see I've got this epic that's purple and then I've got some tasks that are going to go with it.

Now, what I'll do, to really build out my roadmap is I'm going to do the same thing for each of these.

So what does success look like for this app? Like really setting some objectives and key results and knowing what it is that you're going after before you really start chasing running after something if you don't know where you're going, right?

How are you going to get there? So defining success to finding requirements, these things are really important and things that people can really easily skip over.

And what ends up happening is that you get pretty far into development and then you realize that there's a feature or a requirement that didn't get implemented.

Because it, it wasn't like thought through in advance, right? So it are important to take time to really identify these are the things I want my app to be able to do.
And I, and I'd also, recommend you work in, in phases, right? So this can be really the MVP launch. This could be the minimally viable product.
Like what can I put out there in the world that will deliver the results that I want with the least amount of effort?
So obviously it's going to take a lot of work. Obviously, there's going to be, you know, there's going to be financing that needs to go into development and branding and things like that.
But really also thinking, you know, what can I create that would cost me the least amount of money, take the, lease it on a time, but still provide the benefits that I desire, and that I can get out in the world.
And then once I get that out there, then great. Now I can take it to the next level, or maybe I'll get, once you get your MVP out there, maybe you could get some funding coming in and then you'd have more money to like really refine and improve it.
But I'd say when you're first starting with your first launch, you want to be thinking of a minimally viable product.