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The White House is recruiting TikTokers in the information war over Ukraine This is not a joke!
The White House is recruiting TikTokers in the information war over Ukraine
This is not a joke!
The White House held a Zoom meeting with 30 popular TikTokers about the invasion of Ukraine.
Jules Suzdaltsev, who runs the account Good Morning, Bad News, told Insider about the call.
He said the briefing was a positive step in terms of the White House recognizing TikTok's potential.
The White House held a Zoom briefing about Russia's invasion of Ukraine with 30 popular TikTokers on Thursday. The call, first reported by The Washington Post, was yet another instance of the White House turning to the app's creators to promote its message after recruiting TikTokers for its vaccination effort last year.
Jules Suzdaltsev, a Ukrainian-born creator who runs the news account Good Morning, Bad News, was on the call and praised the briefing as a positive step in recognizing the app's influence and creator's ability to connect with a broad audience.
"It gets such a wide reach, especially among young people who are interested in news," Suzdaltsev said.
The "news" side of TikTok is a massively popular subculture. The hashtag "#NewsTok" has 123 million views, while "#News" has over 37 billion. Many creators produce longform videos often called "video essays" sharing news and historical information.
The call centered around the United States' involvement in Russia's invasion of Ukraine and was hosted by White House press secretary Jen Psaki and special adviser for communications at the White House National Security Council Matt Miller, according to The Washington Post. An upload of the call was shared by reporter Taylor Lorenz.
Suzdaltsev was invited to the call the day before by Gen Z for Change, he said, a nonprofit organization that specializes in social media and justice advocacy. The organization invited all the TikTokers and prepped questions for the administration officials, The Post reported.
Suzdaltsev, whose TikTok has over 1.1 million followers, said seeing the White House invite him and other large news creators to a press briefing was "genuinely reassuring." Other creators invited to the meeting include Kahlil Greene, a self-described "Gen Z Historian" with over 500,000 followers, and Marcus DiPaola, a news TikToker with over 3.5 million followers.
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