Branding 101: Modern Way of Branding your Business

What is branding?
Branding is the process of giving meaning to a specific organization, company, product, or service by creating and shaping a brand in consumers' minds. A brand is a person's gut feeling about a product, service, or company. It's in their heads and in their hearts. A brand is your reputation. Your brand creates and maintains your reputation and so reflects your customers' experience of your organization. Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in competitive markets.