The Shinola retail store on Canfield in the Midtown area of Detroit, Michigan

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My visit to the Shinola retail store in Detroit on Canfield.

Shinola Detroit LLC is an American luxury-goods brand that produces watches, bicycles, and leather goods, among other products. Founded in 2011, its name is a nod to the defunct Shinola shoe polish company that operated in the early- and mid-20th century. Shinola is owned and operated by Bedrock Brands, a privately owned Texas investment group, and was launched by Tom Kartsotis,[1] one of the founders of the Fossil Group retail conglomerate.[2]

Shinola's first watch was released in March 2013. Produced in an edition of 2,500 and available in two sizes, The Runwell Limited Edition 47mm sold out in one week, with the last 40mm watch selling out in under two weeks. The watches sold for $550, and approximately 35% of the sales came from Michigan.[26]

In October 2013, Shinola released their second limited edition watch, The Wright Brothers Limited Edition watch, the first watch in the Great Americans Series, which was released in conjunction with a limited edition bicycle.[B] The watch was produced in two sizes, 40mm and 46mm, with each size available in a limited edition of 500. Purchase included a leather-bound coffee table book about the Wright Brothers, as well as enrollment in The Foundry, the brand's collectors club.[28]

In September 2014, Shinola released The Lattice, a limited edition wristwatch created in partnership with Oscar de La Renta. The 36mm women’s watch was manufactured in Detroit in a limited edition of 250. Purchase included a hardcover book created exclusively for the project which complements the timepiece by offering an in-depth look at Oscar de la Renta and his work.[29]

In 2014, Shinola released The Black Blizzard titanium wristwatch in 48mm and 42mm as well as the next Signature Series limited editions watch, The Henry Ford Pocket Watch. The company also produces a number of different watch styles on a non-limited edition basis, including The Birdy, The Gomelsky, The Runwell Chronograph, The Runwell Sport, The Runwell Sport Chrono and The Brakeman.[11][30][31][32]