How Does the PVD Coating Hold Up to Heavy Use?

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Built to last, and named accordingly, a timepiece built for life from the finest components available in the world. Features of The Runwell include a sapphire crystal, Super-LumiNova printed dial details, and a solid stainless steel case with screw down crown. Two hands and remote secondhand sweep are driven by Shinola's Argonite 1069 high-accuracy quartz movement. From the laser-etched case back to the etched lightning bolt on the buckle, every detail of The Runwell has been engineered with an obsessive focus to ensure the highest possible quality.

Case PVD-plated, sandblasted steel, with double curve sapphire crystal.
DialSuper-LumiNova hands, Arabic numerals and hour markers.
Functions Hours, minutes, small seconds.
Movement Argonite 1069 movement. 46 piece quartz movement made with Swiss and other imported parts.
Watch Strap Premium American-manufactured leather, made by Hadley-Roma with American Leather.