Founder's Gift Box from Cherry Republic in Traverse City, Michigan

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Cherry Republic is about as far from Corporate America as you can imagine. So when we set about to craft a Mission/Vision/Values statement, we knew it would be a bit unconventional. No corporate speak. No management buzzwords. No pretense. Our Core Values would be a genuine, heartfelt description of who we are and who we strive to be each day. It would be a living document, not something trapped in a dusty binder or relegated to a Cloud-based file.

Thus the birth of Life, Liberty, Beaches & Pie. It’s our mantra, and you’ll find its words emblazoned in every corner of the Republic. These are values that mean the world to us, and we strive to live them everyday.

Core Values
Life (LOCAL)

We value and appreciate northern Michigan and cherries.

It is easy for us employees to get excited about Northern Michigan. Northern Michigan is a great place to live and work. It is natural to talk up the cherries. Cherries are a wonderful fruit to promote.

Liberty (Wholeheartedness & Passion)

We work from the heart to touch hearts.

We have a lot of freedom as employees of Cherry Republic. Our leaders trust that each and everyone of the staff will work with utmost attention to our customers and to each other.

Beaches (Whimsical)

We believe work should be fun and done with a light heart.

Our staff does not take Cherry Republic's role in the world too seriously. Our staff foes not take their own role too seriously. We are hear to have fun with each other and our customers.

Pie (Generosity)

We gratefully share the Earth's abundance.

Generosity is our foundation and is the value that most defines our special company. Generosity is the cornerstone of every religion and, with our example, may one day be the cornerstone of every business. When customers come into out stores, it is like they are coming into our homes. We are generous hosts. At home, we might serve pie. At Cherry Republic, we serve everything.

We Journey (Personal Growth)

Together as a team, we overcome to reach the big open spaces where we can spread our wings and soar.

Through the challenge of working in a growing company, we grow as individuals. We staff share a powerful shared experience together of handling the tough times and enjoying the good times. Each has value in our own personal growth. We are here at Cherry Republic to grow as individuals.