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I Tried the Plant Based Impossible Meat at Qdoba!
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Made from Plants, Tastes Like Beef
Low in cholesterol
High in protein
Gluten-free
Plant-Based Protein for All
Great for vegetarians, vegans or those looking to cut back on meat
Uniquely Qdoba
Seasoned in-house with our own flavorful twist combining a blend of tomatoes, garlic, smoked chilies, paprika and diced red onions
About Impossible™
Impossible ™ is a registered trademark of Impossible Foods Inc. For more information on Impossible™, please visit Impossiblefoods.com
product disclaimer
Impossible Foods Inc. is a company that develops plant-based substitutes for meat and dairy products. Founded in 2011, and headquartered in Redwood City, California,[2] the company aims to give people the taste and nutritional benefits of meat and dairy without the negative health and environmental impacts associated with livestock products.[3] The company researches animal products at the molecular level, then selects specific proteins and nutrients from plants to recreate the experience and nutrition of specific meat and dairy products.[3]
The company's signature product, the Impossible Burger, was launched in July 2016, after years of research and development. The company also makes a plant-based sausage product that started being tested on pizzas sold by Little Caesars restaurants in May 2019.
Impossible Burger
In 2016 and 2017, Impossible Foods produced Impossible Burgers in both Redwood City, California, and Rutgers, New Jersey.[29] Since the production was in relatively small quantities, the burgers were not available at retail locations.[30] Impossible Foods also worked on plant-based products that emulated chicken, pork, fish, and dairy,[31] but decided to concentrate on creating a substitute for the ground beef in burger patties.[32]
The restaurant Momofuku Nishi in New York, owned by David Chang, began serving the Impossible Burger in July 2016.[33] In October 2016, the Impossible Burger became a standing menu item in selected additional restaurants in California,[34] such as Jardinière and Cockscomb in San Francisco, and Crossroads Kitchen in Los Angeles.[35] The Michelin-starred restaurant Public, operated by Brad Farmerie, began serving the Impossible Burger in January 2017.[36]
In March 2017, Impossible Foods announced it would build its first large-scale plant in Oakland, California to produce 1 million pounds of plant-based burger meat a month.[34] In the first half of 2017, the Impossible Burger debuted on the menu of multi-unit franchises including Bareburger in New York City,[37] Umami Burger in California,[38] Hopdoddy in Texas,[39] and 33 & Melt in Florida.[citation needed] In April 2018, White Castle started serving Impossible Burgers. The partnership with White Castle eventually expanded to include all 377 of its locations.[40]
By July 2018, two years after its debut in New York, the Impossible Burger was available at about 3,000 locations in the United States and Hong Kong.[41] By the end of 2018, 5,000 restaurants across all 50 of the United States included the burger on their menus. [42]
In April 2019, Burger King began test marketing an Impossible Whopper using the patty at locations around St. Louis.[43] Later that month, the company announced plans to roll out Impossible Whoppers nationwide before the end of the year.[44]
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