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The XFL is a planned professional American football league owned by Vince McMahon's Alpha Entertainment, and is headquartered in Stamford, Connecticut. It is the successor to the original XFL, which was controlled by the World Wrestling Federation (WWF, now WWE) and NBC, and ran for a single season in 2001. The league will follow a similar structure as the original XFL did in 2001, with eight teams, centrally owned and operated by the league (as opposed to the franchise model, with each team having different ownership groups) and spread across the United States in markets currently or recently represented by a National Football League (NFL) franchise, competing in a ten-game season and a two-week postseason in the winter and spring months, after Super Bowl LIV.

In announcing the reformed XFL, McMahon stated that while it would share its name and trademark with the previous incarnation, it will not rely on professional wrestling-inspired features and entertainment elements as its predecessor did, instead aiming to create a league with fewer off-field controversies and faster, simpler play compared to the NFL.

McMahon stated that he wanted to play in existing NFL markets but did not identify potential cities specifically and did not rule out any specific cities. McMahon also did not rule out playing on artificial turf. The original XFL avoided artificial playing surfaces (as most such surfaces then were more carpet-like); the technology, however, has advanced considerably since 2001, with modern artificial turfs mimicking real grass more closely. John Shumway from KDKA-TV in Pittsburgh and local media from Orlando and San Diego both inquired about potential teams in their respective cities, but McMahon (while stating that "I love Pittsburgh") declined to name any cities for teams. McMahon also stated that teams would have new identities compared to recycling old identities from the old league.[31] The league sent solicitations to thirty metropolitan areas as potential locations for a team.[32] The league commissioner announced the eight host cities and stadiums for the first franchises on December 5, 2018.[28] The emergence of the Alliance of American Football created issues selecting cities to host XFL teams, as many potential candidates became home to AAF teams (notably Orlando, the next largest city without an NFL team and an acceptable stadium. Orlando was also one of the original XFL's most successful markets and second in attendance for the 2019 AAF season). Not wanting teams to compete against other spring football teams in the same market, the XFL chose different cities than the AAF.

The league chose to focus on placing teams in large media markets, selecting five of the top seven largest media markets in the U.S.; based on 2017 census bureau estimates, all eight XFL markets have over 2.9 million residents each (the smallest being St. Louis).[33] This was seen as a stark contrast to the other emerging spring football league, the Alliance of American Football, which primarily chose markets without NFL teams, seen as a decision to avoid competing with existing fan bases; three of the AAF's markets (Birmingham, Memphis, and Salt Lake, the first two of which had teams in the old XFL) had populations less than half that of St. Louis's.[34] The only XFL market which does not host an NFL team is St. Louis, which in 2015 saw its NFL team depart for Southern California.[35]

In May 2019, the XFL placed a bid on some of the AAF's former assets as part of that league's bankruptcy proceedings.[36] The league was ultimately outbid by former Arena Football League executive Jerry Kurz.[37]

The league signed its first player, quarterback Landry Jones, on August 15, 2019.[38] The XFL revealed team names and logos on August 21, 2019.[39] Players were assigned to each team in the 2020 XFL Draft from October 15 to 16, with schedules released October 22 and ticket sales opening to the general public October 24. Uniforms were revealed December 3.[40] The XFL will not hold a preseason.[41]

Rule changes