How To Direct A Cinematic Commercial | Job Shadow

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Creating a compelling commercial has lots of moving parts but none is more important than this one often forgotten point. Often people working on a commercial get lost in creating beautiful cinematography. Capturing great sounds. Doing an exciting edit and many other technical aspect. While all of that is very important, I think the most important is to come up with a solid and clear vision for your commercial and then always stick to it all the way in the editing process. The mood of your commercial can change drastically if you suddenly change up the pace of the edit. Same if you decide to add exciting music or sound effects. Even just the way you move the camera can convey many different emotions.

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My name is Tom Antos. I am a film director and cinematographer with over 20 years experience in VFX & animation.

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The opinions expressed in this video were not influenced by or paid for by any outside individual or company. I use and test lots of products that are sent to me or that I buy myself. In the end, I only talk about the products that I find interesting.