Mold-Free Homes with Matt Dayton of Pure Air Nation

Matt Dayton is the cofounder of Pure Air Nation, a company that focuses on mold remediation and air quality around the greater Pittsburgh area.

In just two years in business, Matt and his cofounder Jake have raced to serious business success with a full calendar and loads of 5 star reviews. Beyond mold remediation, they also offer air quality testing, duct cleaning, and preventative care.

In this episode, Matt and Aaron discuss how he got started in the business, why the demand for mold remediation is growing, and the challenges in hiring blue collar talent.

Timestamps
0:37 What brings you to mold remediation business?
1:47 Being a first employee in a newly built company, you grow and evolve with the company.
2:38 What mold remediation is?
4:17 When will a mold remediation professional needed?
5:34 What push you to start this business?
7:54 We spend less in marketing and focus on customer experience as a marketing tool.
8:31 Reviews and google are great marketing tools. People when experiencing molds looks on the net about mold remediation DIY.
8:38 Important of a SEO team
9:25 We have difficulty in hiring people who knows traditional carpentry, electrical.
10:38 We are losing the technical aspect of building homes, we are losing the people who will build our infrastructure
13:25 Our job is relevant at the moment because people are becoming more aware of their health.
15:51 Mold Remediation, Air testing for mold and duct cleaning
17:03 Cleaning the ducts
19:00 It is important that your basement is as dry as possible to avoid mold. Water leaks should be fix
20:48 Molds grows in the attics
22:12 Open up. Don't be afraid to talk to people and do charity work.
24:35 How we derive the Pure Air Nation name?
26:12 Matt's Actionable Personal Challenge