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The Roar of Snowmobiles!
It’s a bright, sunny day here on Lac Ste Pierre in Quebec Canada, and Canadians are out on the lake buzzing around and having fun!
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Snowmobile Trails — There are 230,000 miles of marked snowmobile trails in the United States and Canada.
Big Business — Snowmobiling is a $22 billion business in the United States and $6 billion in Canada. The industry is responsible for more than 90,000 full-time jobs related to manufacturing, dealerships and tourism. Snowmobilers spend, on average, $4,000 per year on snowmobile recreation, and they raised $3.2 million for charity in 2011.
Sales Are Up! — There were 130,000 new snowmobiles sold worldwide in 2012, which is 6,000 more than was sold in 2011. The United States accounted for 49,000 and Canada 40,000. Other significant sales were in Europe and Russia.
Average Joe Snowmobiler — The average snowmobiler rides 920 miles per year, is 43 years old and has an annual household income of $65,000. Breakdown by gender is 75 percent male, 25 percent female.
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