Google My Business...is it important for your business success?

Google my business....What is it? Hey this is Sean Larkin I want to talk to you a little bit about something I do with Google My Business? I want to talk to you a little bit about something I deal with each and every day for in my job and in analyzing businesses is Google My Business I get asked a lot about it. Why is it important? Should I have one? What does it cost?