RECON: Some Businesses are Miserable, What Makes Some Great? [Bourbon, Beer or Salads]

You have three choices from which to start, buy or invest in a business. Which one do you choose: bourbon, beer, or salads? `

Salads seem like they could be the first pick when choosing a business to start since they provide healthy and nourishing food to customers, and you get to work around bright and colorful products. We love salads here at the Red to BlackPodcast. Yet salads don't create a highly profitable and easily sellable business.

When selling any product, you want to sell something that is addictive. Salads are not addictive, except for a select few. Bourbon is way more addictive, and the margins are better.

"""Evaluating a Business Requires Effort & Diligence, Buying a Business Requires Patience.""
--Red to Black Podcast

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