The Psychology Of Transport - Rory Sutherland | Modern Wisdom Podcast 401
Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.
Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account.
Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more...
Sponsors:
Join the Modern Wisdom Community to connect with me & other listeners - https://modernwisdom.locals.com/
Get a $5 discount on Magic Spoon’s amazing cereal at https://magicspoon.com/modernwisdom (use code MODERNWISDOM)
Get over 37% discount on all products site-wide from MyProtein at https://bit.ly/proteinwisdom (use code: MODERNWISDOM)
Extra Stuff:
Buy Transport For Humans - https://amzn.to/3oCzzSl
Follow Rory on Twitter - https://twitter.com/rorysutherland
Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/
To support me on Patreon (thank you): https://www.patreon.com/modernwisdom
#psychology #consumerbehaviour #behaviouralscience
-
00:00 Intro
00:21 Behavioural Psychology in Transport
12:33 The Electric Vehicle Revolution
21:47 Why You Should Install Heat Pumps
26:05 How Google Maps Could Improve
33:31 Rory’s Thoughts on Insulate Britain
43:43 The Genius of Comedy Writing
50:36 Rory’s Technology Revelations
56:20 Spirit of the Law Vs Letter of the Law
1:01:34 Coronavirus & Vaccine Communications
1:11:39 Turning a Bug into a Feature
1:16:41 Will our Population Exceed 10 Billion?
1:27:27 Where to Find Rory
-
Join the Modern Wisdom Community on Locals - https://modernwisdom.locals.com/
Listen to all episodes on audio:
Apple Podcasts: https://apple.co/2MNqIgw
Spotify: https://spoti.fi/2LSimPn
-
Get in touch in the comments below or head to...
Instagram: https://www.instagram.com/chriswillx
Twitter: https://www.twitter.com/chriswillx
Email: https://chriswillx.com/contact/
-
11:10
Chris Williamson
9 months agoReacting To The Travis Kelce & Taylor Swift Pfizer Conspiracy | Whitney Cummings
6.39K7 -
4:41:10
Tundra Gaming Live
13 hours agoThe Worlds Worst Horror Streamer Has Heart Attack Playing Phasmophobia
64.3K8 -
1:38:24
JoBlo Originals
10 hours agoFriday Night Flicks!
66.9K9 -
5:09:20
Nerdrotic
14 hours agoAgatha All Along Geyest Show EVER! Rings of Power Girl POWER! - Friday Night Tights #320 Jonny Law
131K42 -
1:18:43
Edge of Wonder
11 hours agoPager Explosions: How Technology Can Be Used Against Us
73K21 -
8:19:47
Akademiks
17 hours agoDiddy Arrest Footage LEAKED! Police Say He's ON S*ICIDE watch after Being Locked up in MDC BROOKLYN
195K107 -
11:44:20
Total Horse Channel
21 hours ago2024 WDAA World Championship Show | Friday | Arena One
72.9K1 -
4:16
The Worlds Funniest Animals
12 hours agoAnimals Gone Wild Compilation
57.3K19 -
2:22:56
WeAreChange
14 hours agoDiddy Will Get EPSTEINED?! The Power Brokers Are LOSING IT
105K59 -
1:56:20
Twins Pod
1 day agoWar Hero or War Criminal? | Twins Pod - Episode 31 - Eddie Gallagher
123K28