How to Lie While Telling the Truth... What???

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Once I started thinking about this video, I saw more of these lies at every turn. They're common in political speech, and insidious in their usefulness. Often, once you click on the headline or watch the video, you even find out that you had taken the wrong message from the headline. And then, in that case, you feel like it's your fault that you misunderstood...but let me tell you, no one things as much about headlines and titles as the people who write them. They know /exactly/ what they're doing.

And you might think, "But if it's explained in the article...no one got hurt, right?" Except that the vast majority of people who see a headline do not read the article...the headline IS CONTENT and needs to be treated that way.

The innocuous headlie is REALLY common on YouTube. Video titles like, "We need to talk..." or "I'm done with this!" create the lie that a big deal is happening, which makes you click...and find out that, like, their swimming pool has a leak. Like, I've done that, and I feel less bad about it when the lie someone might walk away with isn't about, like, global warming or the future of America.

I just think we need more precise language than "clickbait" because sometimes, clickbait isn't bad...and there are lots of different ways clickbait works. The headlie is only one of them.

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