Best way to sell on LinkedIn is NOT to be salesy! Here's how you should sell instead | Tim Queen

The first thing that most people do on LinkedIn is to start selling straight away even before finding out if the other person is even interested. That's cold pitching (i.e. very salesy) and it can be very offputting to many people. Also, it requires a huge amount of time and effort to convince a cold lead to buy from you without any trust-building. But if you create content that documents what your business does, it builds trust with your audience when you share behind-the-scenes content that is both engaging, entertaining, and educating.

And after multiple interactions, it becomes easier to convert potential readers, viewers of your posts into customers. In the video, I share a couple of examples of how you can do it.

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