My Favorite Christmas Commercial

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Sainsbury's Christmas advert recreates first world war truce
This article is more than 7 years old
Supermarket teams up with Royal British Legion to retell story of Christmas Day football match, with all profits from a £1 chocolate bar going to veterans’ charity

Sainsbury’s has recreated one of the most famous moments of the first world war in its new Christmas advert, which is squarely pitched at toppling John Lewis as king of festive sentimentality.

The commercial, which premiered during ITV’s Coronation Street on Wednesday night, retells the story of Christmas Day in 1914, when opposing British and German soldiers emerged from their trenches to exchange gifts and play football.

The supermarket reconstructed the trench scenes with the help of a war historian and involvement from the Royal British Legion (RBL), which runs the annual poppy campaign.