What is Basic Attention Token (BAT)? | BAT Token Explained in Under 60 Seconds

3 years ago
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What is Basic Attention Token (BAT)?

The BAT Platform - The BAT system is an open source, blockchain platform that connects advertisers, publishers, and users to create an efficient marketplace.

Basic Attention Token (BAT) - The Basic Attention Token $BAT is the platform utility token used for transactions and services. Also functions as a unit of reward in the advertising ecosystem.

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BAT Advertising Ecosystem - BAT allows advertisers to run more effective ads, viewers to earn $BAT rewards, and content creators to earn ad revenue and receive contributions.

Brave Browser - The BAT platform integrates with the privacy-focused Brave browser, which blocks ads & tracking by default. Brave users can contribute $BAT to visited sites.

Brave Ads - Viewers can opt-in earn $BAT rewards for watching relevant ads on the Brave browser. User preferences and browsing history are never revealed.

Brave Ledger System - Brave contains a Zero Knowledge Proof ledger system that anonymously & accurately measures user attention to eliminate advertising fraud.

WEBSITE: https://basicattentiontoken.org/

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