Leveraging an Online Offer for a Better Dealer Trade

Earl and Stu answer a callers' question about whether a dealer should match a higher online used car offer. To be notified of new videos we post from the show, go to www.youtube.com/EarlonCars and click on the Subscribe button.

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“Disclosure: Earl Stewart is a Toyota dealer and directly and indirectly competes with the subjects of the Mystery Shopping Reports. He honestly and accurately reports the experiences of the shoppers and does not influence their findings. As a matter of fact, based on the results of the many Mystery Shopping Reports he has conducted, there are more dealers on the Recommended Dealer List than on the Not Recommended List he maintains on www.GoodDealerBadDealerList.com”