Scientific Advertising with My Life in Advertising - Book Trailer

“Scientific Advertising” is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.
Test marketing, copy research, coupon sampling, market research, and many more of the “standard” marketing techniques businesses are currently using can all be traced back to the original version of this book.
Jay Abraham, highly regarded as one of the greatest marketing consultants of the 20th century, says that he has read the original “Scientific Advertising” by Claude Hopkins over 50 times and has learned something new every time he has read from it.
As you read and apply this, realize that the growth of your business can no longer be a “hit-and-miss” operation – where you could be digging just feet or inches away from striking the “mother lode” in your industry, but still be painfully unaware it’s there.
You can turn your business marketing into step-by-step “Scientific” growth of where you will know exactly what works for your business promotion …and what doesn’t work.

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