Adidas Originals to launch debut NFT collection

The NFT ecosystem has catalysed crypto’s mainstream adoption as corporations find its use cases within their existing business models. Just last week, sportswear manufacturer Adidas announced the launch of an “Into the Metaverse” NFT collection.

As Cointelegraph reported, the Adidas Originals NFT sale will be hosted on the company’s official website on Dec. 17 at a price of 0.2 ETH, approximately worth $810 at the time of writing.

Just days before Adidas’ entry, Nike too acquired a virtual sneakers and collectibles brand RTFKT.