Photos from the Undercity: capturing the Secret Cinema Arcane event.

Photos from the Undercity: capturing the Secret Cinema Arcane event.
It’s no secret that Riot Games went all out promoting its new show, Arcane.
It partnered with everyone, quite almost literally.
Riot put Jinx in Fortnite (and brought League of Legends to the Epic Store, too); it made Arcane impostors in Among Us ; it put Arcane in PUBG: Mobile ; there were exclusive Arcane Magic: The Gathering cards.
Riot partnered with non-gaming properties too, featuring Bud Light, Fenty Beauty and Compartes Chocolatier.
It put Arcane in all of it own games as well, including Legends of Runeterra, Wild Rift, VALORANT and eventually Teamfight Tactics.
And finally, Riot created an immersive theatre event in partnership with Secret Cinema, bringing the Undercity to life.
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Just before the last episodes dropped, Riot invited influencers and media from around the globe to enter Runeterra and the Undercity through its Secret Cinema event.