Majority of Americans would give up holiday traditions just to create new memories with loved ones

SWNYHOLIDAY by Vanessa Mangru

Three in four Americans wouldn’t mind getting rid of all their holiday traditions — as long as they can create new memories with their loved ones, according to new research.

A survey of 2,000 Americans examined how families spend time together when the holidays roll up and found that 73% of respondents bond with their loved ones during the festivities more than any other time of year.

Four in five look forward to that special time spent together (81%) and a similar number always try to make it happen every year (82%).

Of parents surveyed, 73% said even their children are more excited about spending time with loved ones during the holidays than they expected.

Conducted by OnePoll on behalf of Chinet, respondents shared that their favorite memories include seeing their loved ones during the holiday season (77%).

Respondents shared that “being with family exchanging gifts,” “chatting around the fireplace” and having “Christmas cookies at grandma's house” were some of their favorite memories over the years.

Respondents spend an average of two weeks with their loved ones during the holiday season – and they do everything from cooking or baking together (56%), catching up on the year’s events (52%), to playing games (48%).

While more people meet up for the festivities at a loved one’s home in or out of state (37%), a third of respondents are the designated host at their own home.

On average, people have 14 guests over for holiday gatherings and they’re ready to host the same number of people this year after not seeing them for a long time.

Three in five Americans haven’t celebrated the holidays with their loved ones in at least two years (62%).

And of those that do celebrate the holidays, a third said they’re equally as fun as when they were children (34%).

People are more sentimental than ever, though, with three in four agreeing that they have a greater appreciation for what the holidays represent since the pandemic started.
“Whatever holiday traditions you have, this season is really about spending time with the people we care most about,” said Alexis Guetzlaff, brand manager at Chinet. “After the challenges the last 18 months have thrown at us, we expect to see an even greater focus on taking time to really connect to moments that matter."

A similar number admitted they’re thankful that they can spend time with their loved ones this holiday season (77%).

Most of those who celebrate the holidays said the pandemic has significantly changed their holiday traditions (63%), and even more are interested in creating new ones with their loved ones (69%).

Even after the pandemic ends, respondents plan on making an effort to meet with loved ones more often because they believe life is too short, and they want to create new memories with them (77%).

“Now, more than ever, people are prioritizing valuable time spent with friends and family,” said Guetzlaff. “We hope to play a supportive role in taking some of the work out of hosting so that everyone can enjoy the fun of being together."

FAVORITE HOLIDAY ACTIVITIES TO DO WITH LOVED ONES

Cooking/baking - 56%
Talking/catching up - 52%
Playing games - 48%
Opening presents - 46%
Having meals - 46%
Watching holiday movies - 45%
Decorating the home - 43%
Wrapping presents - 41%
Listening to holiday music - 40%
Taking photos - 35%

ENDS