Benefits Of SEO For Small Business - Discover How It All Works! @TenTonOnline

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Show Notes:

- Online business guide (free download!): 7 Steps To Profits! https://www.tentononline.com/7-steps-to-profits/

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- Solid web hosting (with discount!): https://10tn.tips/hosting

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- Best email marketing service: https://10tn.tips/email-marketing

- Best website builder: https://10tn.tips/web-builder

- Top web and marketing tools and services: https://10tn.tips/tools

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Transcription:

benefits of seo for small business

How do search engines work? This is important to know for your SEO efforts. So, search engines perform two key tasks. First, they send out automated bots to crawl through the web, follow links, and index web content. All this content that gets crawled through is stored in huge databases.

Second, when someone heads to Google or Bing and searches for something -- an answer to a problem they're having, or for a product they want to know more about -- the search engine digs through it's databases to find the most relevant search results and ranks them on the search results page.

A search results page, by the way, is often called a SERP -- Search engine results page. How search engines determine what's a relevant search result and what isn't is largely a mystery. Search engines like Google are very secretive about the search algorithms they use, and how they rank results.

But they do provide us with some useful information and best practices to follow. After all, it's in their best interests to serve up the best search results for their users.

And of course, the majority of search traffic that'll wind up on your site will come through Google. That goes without saying. There are others, of course -- Yahoo!, Bing, and others -- but Google is king. Google has something like 90% of the search engine market. Yahoo! and Bing have less than 3% each.

So that's the gist -- that's how search engines work. And because of this process of search engine bots going out and crawling through the web and creating massive databases from what they find, all of this can take time. So, SEO can be a slow process...but it's always worth it!

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