Be the Free Guy: Social-Proof Conformity Crumbles with Simple Action by One Person

A famous conformity experiment developed by Solomon Asch in the 1950s, provides stunning evidence of our willingness to follow the crowd — despite the evidence of our own eyes. Social proof, a powerful force in molding behavior, has become a political tool, amplified by social media, mainstream media and academia. But there's a simple remedy also revealed in the Asch conformity experiments that requires action by only one person — you.

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