How George Clooney Sold Casamigos® Tequila Brand For $1 Billion — Untold Story

3 years ago
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How George Clooney Sold Casamigos® Tequila Brand For $1 Billion — Untold Story

George Clooney and Rande Gerber, the creators of Casamigos tequila, tell a great story about how they created their brand by accident in 2013.

They perpetuate this story in all of their interviews and the news outlets and fashion magazines are happy to reprint it.

The lesson here is that the brand has massive value if you take the right steps to protect it and build something around it.

So use this lesson from George Clooney in your business.

Build a brand. Be legendary.

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This video is about: How George Clooney Sold Casamigos® Tequila Brand For $1 Billion — Untold Story
https://youtu.be/1m8DXOQIl8c
https://youtu.be/1m8DXOQIl8c

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