NC Health Workers And National Guard Covid Door To Door?

This is what the latest front in the fight against COVID-19 looks like in North Carolina.

As the vaccination rate statewide has plateaued just north of 50%, public health officials are shifting from mass vaccination events to smaller-scale, sometimes individual outreach in neighborhoods, workplaces, retail stores and churches. The state is pairing these efforts with financial incentives like a new lottery Gov. Cooper announced Thursday and more modest $25 gift cards to vaccine recipients and their drivers in some pilot counties.

To be successful, leaders of the vaccination effort must reach people living in the least wealthy areas across the state, a News & Observer analysis makes clear. A mix of state and federal data show unvaccinated residents are concentrated in places across the state where households earn the least.