Sony Bravia XR A90J OLED TV Unboxing, First Impressions | Stunner from Sony

The Bravia XR Master Series A90J OLED TV has a ridiculously long title, but that's to be forgiven because this may be the best OLED TV ever made. Sony has worked its own magic to coax more brightness out of its OLED TVs, promising all the vivid brightness and color you might expect from an LED/LCD TV, but with the perfect blacks of OLED. In this video we unbox the Sony A90J, take a look at the new Google TV setup process and interface, make some basic TV settings, and get first impressions on what might be this year's best TV.